Case Study: Wine Store Marketing and Sales Management

Need: A distillery wants to start doing tastings, associated marketing, and offer a variety of sales options; both in store and mail order.

SRS Hospitality Program: Getting MORE (a Measured Optimized Repeatable Experience) out of Your Sales and Marketing

Our MORE Program:

SRS Hospitality offers an end to end marketing program entitled MORE. It helps you get MORE from your sales and marketing division by providing your business with a means to completely integrate your marketing efforts, social media reach, market impact, sales and customer service within a single business practice with an easy to use reporting tool set.

SRS Hospitality provides some or all of the following integrated services to aid your business in getting MORE from your sales and marketing efforts:

  • Build & clarify your Brand message

  • Build and maintain a business website on the best of class website service

  • Add emails and email forwards

  • Integrate Google Apps for Business, as needed

  • Create and manage Social Media sites such as, but not limited to: Google, Facebook, Instagram, Twitter, Yelp, Trip Advisor, LinkedIn, Pinterest, YouTube, and TikTok

  • Integrate website, social media and email marketing messaging

  • Integrate or build a Customer Resource Management application, as desired

  • Integrate an email marketing service such as Constant Contact or MailChimp

  • Create product videos for website advertising and social media posts

  • Work with local advertising media, food reviewers, YouTube and local ‘Influencers’ and newspapers to spread the Brand

  • Author and train staff on business process flow for the tasting room

  • Author and train staff on business process flow for online sales

  • Author and train staff in private event management and scheduling

  • Document processes and train staff in food safety, foodware cleaning, bar/table sanitation and drink handling

  • Document processes and train staff on customer service in the food industry

  • Work with the distillery manager on drink and food menus; seasonal, specials, brand building items, etc.

  • Work with business management to develop easy to read reports linking marketing efforts to brand awareness and sales

  • Work with business management to develop pricing strategies 

  • Work with on-site manager, payment services vendor, and company management to aid in selecting POS, internet, public WiFi and other IT services

  • Document everything for easy management, continuity of operations, and less impactful staff changes

Staffing:

Food Safety and Business Consultant - Harvey Becker of SRS Hospitality, LLC

  • Marketing Manager - Local Nashville full time Marketing Manager- Catherine Hill of SRS Hospitality, LLC

  • IT and video support - Eric Epstein of SRS Hospitality, LLC

  • Distillery staff - To be hired locally